NADL Webinar: Being Ignored Sucks. Use a Message That Captures Your Doctors Attention!
NADL invites you to attend the 3rd quarter webinar, "Being Ignored Sucks. Use a Message That Captures Your Doctors Attention!" on Wednesday, September 11th, 2024 from 1:00 pm - 2:00 pm EST.
When you put effort into communication, are your doctors paying attention? Sometimes you spend a lot of resources on a brochure, website, email, or social media message and it results in little engagement. You get ignored… and it is frustrating.
The answer is hidden inside a simple strategy embedded in human psychology.
Invite the doctor into a story they cannot ignore. Every doctor faces the fundamental human problem that we all do… overcoming our fears and failures to find success in the work that we do.
In this webinar we will discuss:
- Why people are attracted to a problem
- Why people listen
- Why people are turned off by product centric marketing
- Why people will ignore you
- Why people people make a buying decision
We will go hands on looking at some best-in-class marketing messages and then discuss some examples of how you can take what you have learned into your own dental lab communication.
You will leave the webinar with a better understanding of how to communicate in a way your doctors will WANT to listen.
This webinar has been approved for 1 Hour of Professional Development Credit through the National Board for Certification in Dental Laboratory Technology. Participants must include their CDT/RG # when registering for the webinar to ensure credits are awarded. The webinar will be FREE for NADL Members and $35 for non-members.